Susan and co-workers Vicki and Luis find their work life disrupted by their new boss, Ian Maxtone-Graham, who buys The Gate and transforms it into an upscale men's magazine. He brings with him his fiercely loyal executive assistant, Miranda Charles, and hires star sportswriter Nate Neborsky, who immediately annoys Susan with his belittling attitude. However, she is amply distracted by the arrival of charming and highly prized celebrity photographer Oliver Brown. Ian fawns over Oliver to convince him to work free-lance for the magazine. Investigative reporter Maddy quits after Ian insults her talent, and ends her relationship with Luis because his love has made her complacent. When Ian offers Maddy the job of managing editor--which she later rejects--Susan thinks that quitting is the way to get his respect. To protest being assigned to write a salacious article, she quits. Although Nana enjoys Susan's full attention for two weeks, she encourages Susan to find another job rather than wai

When Oliver suggests taking pictures of the staff to put in their columns, Susan objects because she never looks good in photographs. But Oliver puts Susan at ease and gets a beautiful portrait of her. Ian likes it so much that he makes a huge billboard out of it. Susan is initially mortified, but she soon enjoys the adulation. However, Vicki rejects Susan's new self-centered attitude. While trying to force Vicki to look at the billboard, Susan crashes her car, causing Vicki to need bandages on her face. Meanwhile, Nate tries to secure an interview with baseball great Reggie Jackson. After seeing Susan on the billboard, Reggie demands a date with her in return for the interview. Nate tricks Susan into meeting him and Reggie for dinner. Susan learns the truth and is outraged. When Vicki interrupts the meal, she and Susan bicker so much that Nate does not get any good quotes from Reggie for the magazine article. Later, Susan writes a column about how men cannot view women as both sexy an