Founding fathers of the biggest retail stores in the world battle to be the first to innovate, build, and revolutionize the industry. And one of the top businessmen of the 20th century, Sam Walton, will construct the world's largest retail empire.

A century ago, shipping packages was slow and shipping overnight was impossible, until two Seattle brothers risk everything to reinvent shipping packages for all; a tenacious Yale graduate creates a world-famous express delivery service.

The evolution of America's most beloved sports of baseball, basketball and football are made possible by the innovations of sporting goods pioneers named Spalding, Wilson, and the Rawlings brothers.

In the 1800s, when Americans barely bathed and deadly diseases were commonplace, James Gamble and Harley Procter invent a new soap that revolutionizes America and opens up a market to entrepreneurs. This includes King Gillette and Jacob Schick whose bitter rivalry will birth the billion-dollar shaving industry as we know it, and changing Americans daily lives forever.

When Motorola introduces the first handheld portable telephone to the world, the futuristic technology sets off a fierce battle among international telecommunications companies to produce the most popular cell phone. The competition for the next great mobile device produces innovations such as flip phones, ringtones, and text messaging. But when a little-known tech upstart from Canada decides to combine the features of a computer with a cell phone to make a smartphone called the Blackberry, the way we use phones will never be the same again.

A database software engineer is inspired to create a bigger, unprecedented family friendly video-store, Blockbuster. But, as the dot com boom explodes an opening appears for two software executives in California to redefine the industry and take on the media giant with their online subscription service, Netflix.

In the middle of the 20th century, a small piece of plastic revolutionizes the world of commerce as Diners' Club, Bank of America, and American Express race to change how people pay for everything kicking off the $6 trillion dollar a year credit card industry.

Two visionaries breathe new life into the hotel industry in America and the world, by setting the modern standard for hospitality. Despite setbacks, economic downturns, and international conflict, these rivals will stop at nothing to be number one.