Alex and Harper enter an academic competition, but Alex wears "smarty pants" that give her all of the answers. At first it's great, but Alex soon realizes that her cheating doesn't allow Harper to shine. Meanwhile, Max tries to con everybody at school into buying his water bottles.

Justin and Max steal Alex's diary only to have it stolen again by Gigi, Alex's arch nemesis. In an attempt to recover the diary, the brothers accidentally place Gigi inside the book and into Alex's secret fairy-tale princess world.

Alex uses the restoration and upcoming race of Jerry's junky old car as an opportunity to develop her relationship with her "gear head" crush, Dean. Meanwhile, Max orders a mind-reading kit.

The kids fail at their group magic project, so Jerry devises a plan that will force them to work together. Now Alex must wrestle with sacrificing her first one-on-one date with Dean so that she and Justin can help Max's superhero, "Maximan," solve the crime and prove to Jerry that the siblings can work as a team.

Wiz Tech is forced to close, and the Russo's must take in Professor Crumbs and fellow student Ronald, who quickly develops a magical connection with Alex. Max teaches Professor Crumbs how to assimilate into the mortal world and Justin saves the day by finding the solution to reopen Wiz Tech.

After enrolling in Wiz Tech, Alex realizes her new crush, Ronald, has kidnapped her former crush, Dean. Max and Professor Crumbs join forces to become a dynamic duo, and Justin and Alex must team up to save Wiz Tech from falling into the hands of Ronald and his evil father.

After Dean moves away, Alex continues to date him by using magic to enter his dreams. When he pays her a surprise visit and the real date isn't as great as she had dreamt, she searches for a way to break up with him. Meanwhile Justin tells his vampire girlfriend Juliet that he is not allowed to go on her family camping trip.

Alex and Mason try to be just friends but that's hard when Dean returns and Mason gets jealous. Meanwhile, Justin tries to motivate some wizards.