On the heels of Masters’ proposal that they participate in the sexual response study, Johnson considers the best course of action to keep her job – only to find she no longer has one. The study has been forced out of the hospital and Masters believes Johnson is to blame. As Johnson fights to save her job and struggles to care for her kids, Masters moves his study to a brothel. But Masters soon discovers that the chaos of the cathouse is unmanageable without Johnson’s help.

With the study back in the hospital, Masters and Johnson recruit new participants on campus. But Johnson is shocked when her ex-husband George, who’s crashing on her couch, wants to sign up. Masters’ mother comes to visit, but her new take on life stirs up painful memories of his childhood. And Libby’s attempt at playing matchmaker with Virginia and Ethan doesn’t go as smoothly as she’d hoped.

When Masters and Johnson expand the study to include couples, they discover that the science of sex is easily complicated by the mystery of attraction. Johnson tries to connect with her son who prefers his dad. In anticipation of his baby’s impending arrival, Masters experiences anxiety about becoming a father. And Dr. Ethan Haas learns that dating the provost’s daughter could impact his medical career.

Masters and Johnson decide that the best way to record their study findings is to film them, but to do so they have to enlist outside help. Johnson redoubles her efforts to get a college degree, only to find that Dr. DePaul’s Basic Anatomy class is a requirement. Meanwhile, Haas and Langham – both unsure in their relationships – convince each other of the merits of being a married man. And after Margaret catches him in a compromising position, Scully takes drastic steps to control his sexual impulses.

With Johnson no longer on his team, Masters accepts Libby’s offer to help compile the study work for a hospital-wide presentation. But when Masters sees another doctor’s presentation put his colleagues to sleep, he becomes determined to grab their attention even if it means pushing through provoking, but incomplete, research. Dr. DePaul and Johnson travel to a medical convention and DePaul opens up on why her work on the Pap smear is so important. And Virginia’s ex-husband George returns to find Ethan Haas playing father to his children.

Masters’ work on human sexuality culminates with a hospital-wide presentation of his and Johnson’s research findings. But when Masters attempts to push the envelope with the external footage of the female orgasm, the doctors’ response to the film is not what he had hoped. Meanwhile, Haas entertains a job offer at UCLA Hospital and considers what a move would mean for his relationship with Virginia. Scully pursues electroshock treatment with the hope of curing his homosexuality but Margaret has second thoughts about the risks involved.

Langham observes Masters and Johnson exiting a hotel room and shares his suspicions with DePaul, who is forced to make plans for her work without Virginia's involvement. Meanwhile, Betty attempts to conceal her infertility from Gene; and Masters tries to bring Johnson aboard as his assistant only to be thwarted by the head of the hospital, who takes a prurient interest in Masters' study.

A television crew arrives at the clinic to document Masters and Johnson's work treating sexual dysfunction. Masters considers the publicity premature, and himself unsuitable as a television presence. Virginia deals with the fallout of having prioritized her work over her parenting when George argues to take their children on a trip with his new wife. Plus, Libby finds in Robert an appreciation for what she has to offer. And Langham realizes there's no way out of his sexual contract with Flo.

After watching an early cut of the documentary, Masters is disturbed by the portrayal of his work. Johnson's move to solidify her custody arrangement with George backfires. Finding justification in Masters' distraction, Libby continues her relationship with Robert. Langham discovers Flo's family's wealth and connections, causing him to re-evaluate his relationship with her. And after repeated testing of their protocol to cure impotence, Masters and Johnson feel they are ready to cure sexual dysfunction.