Amidst preparations for the town’s annual Picken’s Day festivities, Jughead interviews Toni’s grandfather and learns some shocking details about Riverdale’s history. In an attempt to get closer to Hiram, Archie tries out for the Riverdale wrestling team after learning of Hiram’s love of the sport. Meanwhile, Betty unearths some dark secrets about her brother Chic, and Veronica and Josie clash as they prepare for their Picken’s Day performance.

As Riverdale High prepares for the championship football game against Stonewall Prep, Betty gets to work on a story about the rivalry between the schools. Archie is conflicted when Mary tells him about Uncle Frank’s troubled past. Cheryl goes head to head with Ms. Appleyard, the school’s new cheerleading coach, and Veronica hits a road block with her latest Luna Rum recipe. Finally, Jughead is forced to pick a side after the perks of attending Stonewall Prep begin to interfere with his personal life.

Principal Featherhead takes aim at the negative influence comic books have over kids, just as Jughead is tasked by Pep Comics to write four tales for a new issue.