It's the start of the new year, and after their busy festive period, the hotel has high hopes for the year ahead - looking at how they can improve all areas of their service.

It’s Valentine’s week at the Savoy and the hotel is preparing for one of the busiest and most profitable days of the year.

This week, it’s the week leading up to the BAFTA film awards and a Hollywood legend checks in and puts Sean’s butler skills to the test.

After their most profitable year and their busiest festive season, the hotel hosts its annual staff gala where the 600-strong staff can celebrate – but there is a crisis looming as news of COVID-19 starts to become a reality at the hotel.

The festive season is the most profitable time of year for the Savoy hotel. Across the hotel, every department is preparing for the rush and the hotel is fully booked.