The Dunphys and Pritchett’s are going head-to-head when Luke decides his best chance at getting into college is running for senior class president against Manny. The outcome of this election is even more important to Jay, Gloria and Claire, who prove to be dubious campaign managers. Now that Haley has started her own promotion business, Phil insists on introducing her to marketing guru Merv Schechter, who hasn’t seen a stress ball he can’t slap a logo on yet. Meanwhile, Cam finds out his star football player is moving away and makes a rash decision that is going to make home life a little cramped for Mitch and Cam.

Luke’s Halloween party isn’t the monster bash he dreamed of and is at risk of having the worst party of the year. Sensing trouble, the rest of the Dunphy’s realize all his party needs is a visit from Rod Skyhook, a little promotion and some adult supervision to get it started. Meanwhile at the Tucker-Pritchett home, Cam faces off with his Halloween nemesis while Lily and Mitchell try to save the day and work to keep him from going to the darkside. Finally, when Jay finds out that Manny is going to a party at the home of an old enemy, he enlists him to deliver a trick he will never forget.

When Manny and Luke put on the school’s lavish winter dance and end up over their heads due to a texting error, it is up to them to fix it before the end of the night. Meanwhile, Gloria, Claire, Mitchell and Cam all volunteer at the dance while Jay’s thinly veiled guise to get out of it by pretending to want to spend time with Phil backfires. During the dance, Claire and Gloria attempt to set up Marjorie, an overbearing mom, with the school’s principal. Finally, Mitchell is unnerved to be back in high school and is shocked to see a lot of himself in the school bully and feels he needs a little guidance.