Bob takes to a film maker's cow.

The Belchers beg Bob to buy a food truck to compete against the ones that are stealing his customers. When the "Lolla-Pa-Foods-A-Festival" comes up, the Belchers bring the truck and the kids decide to cause mischief. Unfortunately, this causes a riot to rise from the other food truckers.

To compete with fellow "restaurateur," Jimmy Pesto, and his blowout Super Bowl event, Bob is determined to create a Bob’s Burgers commercial to air during the "big game." In an effort to outshine Pesto, the Belchers recruit Randy, a documentarian, to assist with the filmmaking and hire on former pro football star Connie Frye to be the celebrity endorser.

On Halloween night, Linda tries to impress the kids by taking them to look for a wolf that has been terrorizing the town. Meanwhile, an injured and medicated Bob believes that Teddy has turned into a werewolf.

When Zeke gets in trouble, the Belcher kids and Jimmy Jr. pitch in to help prevent him from being sent to a disciplinary school. However, Tina tries to thwart their mission, so she can have Jimmy Jr. and his butt all to herself. Meanwhile, Randy rents out Bob's Burgers to shoot his independent short feature film.