When Bob's eccentric landlord, Mr. Fischoeder, pays the family a visit, he informs Bob that his rival across the street, Jimmy Pesto of Jimmy Pesto's Pizzeria, wants to take over Bob's lease so that he can expand his gift shop. With little time and not enough money, the Belcher family must cook up some business or luck to save the restaurant.

To compete with fellow "restaurateur," Jimmy Pesto, and his blowout Super Bowl event, Bob is determined to create a Bob’s Burgers commercial to air during the "big game." In an effort to outshine Pesto, the Belchers recruit Randy, a documentarian, to assist with the filmmaking and hire on former pro football star Connie Frye to be the celebrity endorser.

Gene starts a band with Tina, Louise, Rudy, Peter and Daryl, only to be kicked out and left on his own. After declaring that he will never play his Casio again, Tina and Louise join forces to help Gene rediscover his love of music. Meanwhile, Linda deals with a horrible armpit rash that has everyone disgusted!

To compete with Jimmy Pesto, Bob's Burgers begins serving brunch, but it quickly turns to chaos. Meanwhile, Tina, Gene and Louise decide to help Mr. Fischoeder's brother hide from him.

The kids set out for their regular Halloween shenanigans, but when everyone's candy bags start mysteriously disappearing, it's up to Tina, Louise, and Gene to find the culprit. Meanwhile, Teddy decorates the restaurant to compete with another handyman on the street but gets a little carried away.

Gene gets kicked out of the Ocean Avenue Hifi Emporium, but Louise takes matters into her own hands to defend Gene's honor. Teddy takes a handyman job at Jimmy Pesto's restaurant and tries to hide it from Bob.

The family must figure out how to keep the restaurant open after Bob's flattop breaks on the morning of the Ocean Avenue Business Association's: Ocean Fest on Ocean Avenue.

When the Belchers get an unexpected invitation to cater the Glencrest Yacht Club's holiday boat parade, Bob wonders if there's a catch. Meanwhile, Louise has her eye on the present-loaded Santa Schooner.

Louise convinces her parents to cash in on the lucrative Valentine's Day dinner business, even though it means putting Bob and Linda's own Valentine's Day plans on hold. Meanwhile, Tina attends Tammy's Anti-Valentine's Day party.

When Bob gets into a four-car fender bender right outside the restaurant, he realizes finding out who is at fault will not be as simple as he thought.

Louise ropes her siblings into an adventure; Mort teaches Bob, Linda and Teddy how to meditate.

The Belcher kids learn a secret about Zeke's past, while Bob rekindles his feud with Jimmy Pesto.