When a hipster grocery store clerk shames the Bears for asking for plastic grocery bags, the Bears realize that eco-friendly tote bags are their way of gaining acceptance amongst the progressive people of the Bay Area. But in their effort to gain popularity, the Bears let the culture of tote bags take over their lives.

Nom Nom recruits the Bears to act as his entourage of friends. But when the Bears realize Nom Nom doesn't understand friendship, they decide to kick their day of bonding into high gear.