After being the subject of an embarrassing viral video, a self-involved 20-something enlists the help of a marketing expert to revamp her image in the real world.

How to Be a Gentleman, inspired by the book of the same name, is a comedy about the unlikely friendship between a traditional, refined writer and an unrefined personal trainer. Andrew Carlson (David Hornsby) is an etiquette columnist whose devotion to ideals from a more civilized time has lead to a life detached from modern society. Infectiously optimistic, Bert Lansing (Kevin Dillon) is a reformed "bad boy" from Andrew's past who inherited a fitness center, but can still be rude, loud and sloppy. When Andrew's editor, Jerry (Dave Foley), tells him to put a modern, sexy twist on his column or be fired, he hires Bert as a life coach in the hopes of learning to be less "gentle man" and more "real man."