A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.

United States, September 1st, 2016. American football player Colin Kaepernick kneels during the national anthem, protesting police brutality against black people. Part of the population regards the gesture as an unacceptable affront to the flag. Later, he loses his place on his team. Today, however, he is considered by many as a true hero.

On an English farm, six reckless children play at being a fierce band of Apache warriors, unaware of the many dangers to which they are exposed. (Public information short film produced on behalf of the British Government to warn children living in rural areas about the risks of playing near farm machinery.)

Lisbon, Portugal, 1927. The writer and journalist Fernando Pessoa accepts from his boss the commission to create an advertising slogan for the drink Coca-Louca; but conservative government authorities consider the new drink as revolutionary as it is diabolical.