Aspiring fashion designers compete for a chance to break into the industry. Each week, a designer is eliminated from the competition after exhibiting their work in front of a judges' panel.

After being fired from her job at a TV home shopping channel, Ha-Nee decides to start her own fashion company and soon becomes involved with Han-Kyul, a merchandiser for the shopping channel.

Hwang Eun Byul, a ghostwriter for a publishing company, and Hwang Geum Byul, a leader for the PR department at a fashion company, are fraternal twin sisters, but their mother has always favored Geum Byul. The sisters end up marrying into rivaling families, and the story follows them as they try to work through their conflicts with communication and a positive attitude.

Karl Lagerfeld was an enigmatic figure who spent his life reinventing himself. He ruled the fashion world for decades, making history with his achievements at Chanel, Fendi and his own brand. An extraordinary personality, a fashion Stakhanovite, a tireless worker who created day and night until his last breath. A flamboyant man too, in his appearance and in his words, known for his outbursts mixing perfidy, provocation and self-deprecation. He was also an illusionist, a provocateur, a controversial icon, who used the truth - particularly about his past - to embellish his legend. But where does this determination come from? What were his inspirations and motivations? And behind his enigmatic façade - with his tight suit, ponytail and dark glasses - who really was Karl Lagerfeld?

'Cheongdam-dong Alice' is a drama about women looking to climb up the social ladder by mixing the sanctity of marriage with business, and the men who hate them for it.