一个罗马尼亚的农民，去拜访一位在黑海里维埃拉酒店工作的朋友，他被误认为是一个长相和他相似的美国富商。

At a swanky hotel in a Black Sea resort, Gogu, one of the hotel employees, meets his uncle Marin, an Oltenian peasant who has come to visit. Gogu says he can sneak Marin into the hotel, as one of the rooms is empty awaiting the arrival of an American billionaire, Mr. Juvett. Marin is amazed by the revealing clothing worn by women at the resort, while the hotel guests are fascinated by his quaint peasant costume. In the hotel room, Marin is perplexed by the various gadgets. Meanwhile, the gangsters learn that Juvett has arrived at the hotel. Juvett is the father of the kidnapped girl, and is coming to pass over a million dollar ransom. A rival gang, who know about the kidnapping, plan to take the ransom for themselves. They follow Marin, believing him to be Juvett.

Marin bácsi a tengerpartra érkezik, mert el kell intéznie pár dolgot. Ott azonban elszabadul a pokol: emberrablás, gengszterek, száguldozás, nők és éjszakai élet.

Nea Mărin, ajuns la mare, se trezește peste noapte în rolul unui miliardar american care trebuie să aibă de-a face cu mafioți, presa, viața de lux și câte și mai câte. Acest lucru însă nu-l sperie. El rezolvă lucrurile cu calm, la fel ca la el în sat, unde Veta era consilierul lui de bază și - nu în ultimul rând - soția lui.