Gorete is an eccentric and famous radio talk show host in a small fictitious town called Pau Torto. She carries a sad past for having been rejected by her father when she was a child for being homosexual, and for this she abandoned her family and her great love. After years away from her origins, she finds out that her father is about to die and returns to her family's farm. There, she discovers that in order to receive her father's inheritance, she is obliged to marry. Thus begins a great dispute in the town as to who will be Gorete's husband.

A história gira em torno da dona de um programa de rádio que recebe um ultimato do pai, que se encontra perto da morte: ou arruma sua vida e casa ou não receberá sua herança. Ela, então, decide realizar um concurso para definir seu marido.

Rejeitado pelo pai por ser gay, um garoto acaba abandonando a família. Décadas depois, ele assume a identidade da extrovertida Gorete, dona de um famoso programa de rádio na cidade de Pau Torto.