Mirccu has a dream job as the PR coordinator of a record company. When her boss, the music mogul Martin threatens to fire her, she is forced to find her own way to success. Together with her football-playing boyfriend Roba who is recovering from an ankle injury she has to reflect whether the good times are really over, and to what lengths they are willing to go to survive. She is given one last chance to prove herself by successfully launching the career of an obnoxious fifteen-year-old teenage star-to-be with the code name Dirty Bomb.

Arka ja epävarma Mirccu on pr-koordinaattorina äänilevymoguli Martin Bakkan palveluksessa. Mirccu saa näyttötilaisuutensa projektissa, jonka tarkoitus on kohottaa räävitön teinityttö PD kuuluisuuteen. Mirccu ja hänen poikaystävänsä Roba eli entinen jalkapallolupaus Pink Icon koettavat löytää paikkansa luovan talouden ja brändäyksen maailmassa.