Ethan was born in 1990 in Reading, UK to an English Mother and Welsh Father. He is the first in his family to delve into the entertainment industry but took time out in between starting in the industry and his return, to work in the Education & Sports Sectors. Ethan was adamant he only wanted to take on projects he truly believed had great marketability and told extraordinary stories, he spent years just building and acquiring the right productions and contacts to make this happen before exiting Education to return to the industry full time under the banner of The Black Swan Pictures.