During this episode, Mr. Bender has invited a special friend of his to come and show the class a new scooter called "Jet X". He has asked the whole class to get into groups and organize group commercials. He said the winning commercial will get aired on TV. 100 times. Chase, Michael, & Logan form a group, which Logan gets his dad's special equipment for his commercial and a celebrity. While Zoey, Dana, & Nicole begin fighting over the video, Zoey puts all their ideas together.

When Nicole pays for a backpack she messed up at the bookstore, she is broke and calling the backpack stupid. But when Zoey re-designed the backpack using her ideas, Nicole likes it and keeps it. Later on, Zoey's backpack idea is stolen from a girl named, Stacy and she makes a lot of money. So then Zoey and the gang try to seek revenge on her.

The school dance committee implements an experimental personality-based partner selection process. So, Chase tries to get matched up with Zoey, and so he does whatever it takes to get matched up with her. But of course, his plan backfires when another guy gets matched up with her as well as him. Zoey must pick between Chase and Glen, the other guy. Chase is upset and tries to get Zoey to pick him.

It's the end of the semester and Zoey and her friends are excited for PCA's annual beach party but... they end up going to the wrong beach unsupervised. It turns out that they aren't at Mystic Beach (where the big PCA party is) and have no way of getting back. But, they throw their own party and Quinn works her magic and finds a way to go back home.

Mr Bender decides to have each person in his class put an item that best represents them into a time capsule. Chase is desperate to know what Zoey has said about him in the video she made to put in the time capsule, and will go to any lengths to find out. Also, Nicole tries to help Quinn to stop snoring.

Every Halloween at PCA, the secondary makes a haunted house for the lower school. This year, Logan is in charge. He promises everybody that the haunted house will not just make them scream but it will make them cry. But when Dustin and his roommate, Jack, get "lost" in the haunted house, Logan starts to get scared and starts to wonder where Dustin and his roommate have gone. Michael gets chased all over PCA by some French tourists who think he is ill, and Nicole gets a case of mistaken identity when she chases Mark. Lola did not appear in this episode.

Chase and Michael start an online show, The Chase & Michael Show. Zoey and Logan have their own segment on it called "He Says, She Says" and it all goes wrong when all the boys and girls begin fighting, so Dean Rivers cancels their show. Meanwhile, Nicole is depressed because she is failing Algebra because of cute boys, so Quinn and Lola try to fix her problem by using a hypnotis technique.