Seizoen 1 van What is Love verscheen op 20 juli 2012.

Thirty-two-year-old Li Yi Hua (Jade Chou) is longing for a romantic relationship and wants to marry a good man. Along comes Bai Zong You (Chris Wu), who breaks women's hearts with one-night stands. Bai Zong You sets his sights on wooing Li Yi Hua next.