Episodes 3

1

Doomed Designs

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May 9, 2011

Evan Davis uncovers the scarcely believable stories of how some of the world's most successful businesses have made monumental mistakes.

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2

Marketing Mess-ups

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May 16, 2011

With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.

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3

Disastrous Decisions

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Season Finale
May 19, 2011

With top business leaders including Sir Martin Sorrell and Sir Gerry Robinson, Evan Davis analyses deals that spelled disaster and projects that backfired.

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