Филмът представя Тейлър Мийд, който в рамките на един ден в едно шантаво телевизионно студио представя гуру по гимнастика, водещ на токшоу, ветеран, завърнал се от американската гражданска война, болничен пациент в сапунена опера, президентът на САЩ и теле-евангелист, който чете Нощна проповед. Филмът е сатира на президента Никсън, войната с Виетнам, секса, наркотиците, компютрите, парите и расовите отношения.

In 1969, Taylor Mead complained to his friend artist Wynn Chamberlain that Andy Warhol had never paid him for any of the work he had done for him and Wynn said he would make a film especially for Taylor. Inspired by the banality of 1960's television, Chamberlain wrote and directed Brand X, an 87 minute series of faux television shows spoofing the politics and mass media of the day, complete with commercials for Sex, Sweat, Computer Dating and Peanut Butter. BRAND X follows Taylor Mead through a day in a wacky television studio as he portrays an exercise guru, a talk show host, a veteran returning from the American Civil War, a hospital patient in a soap opera, the President of the United States and a televangelist giving the Nightly Sermon. BRAND X satirizes President Nixon, the Vietnam War, sex, drugs, computers, money and race relations.