Magda is a simple and kind-hearted girl who grew up bearing a big scar on her face. Despite living a life filled with mockery and discrimination, Magda focuses on her studies and eventually manages to start up her own soap business in hopes of securing a better life for her and her beloved grandfather. She hits the jackpot when her product quickly gains popularity in Salvacion. Learning about Magda's success, the owners of a big cosmetic company give the young lady a generous offer in exchange for her organic soap formula..

Standing on her dignity, Magda turns down Royal Wellness' business proposal. Unbeknownst to the young lady, her fearless decision displeases the Narcisos, bringing about serious consequences for her and her loved ones. Magda's series of bad luck seems to come to a halt when a new friend and a deal from Royal Wellness' top competitor come knocking at her door.

Despite Miguel's efforts to mislead her investigation, Magda remains determined to discover the culprit behind their barrio's ruined crops. Her doubts about Miguel's intentions, however, vanish into thin air as she falls for the young man's tricks. Magda soon lets Miguel join her contract signing with Blue Velvet, completely unaware of the bigger problems his presence will bring not only to her business but also to her relationship with her loved ones.

Magda deals with an unexpected predicament upon discovering that she is pregnant with Miguel's child. In her attempt to reconnect with Miguel to inform him about her pregnancy, Magda learns that his kindness is all a fraud plotted by the Narcisos to acquire her soap's formula. Magda's determination to fight the Narcisos head on, however, is met with tragedy.

The Narcisos' scheme to get rid of Magdalena so they can be free to use Magda's soap formula that they stole.Magda ends up in jail where she meets Ramona Joaquin, a co- inmate whom she discovers was also a victim of the wickedness of Narcisos. Unknowingly, Magda finds a potential ally in her fight for justice.

After serving her time in prison, Magdalena finally gets reunited with Jordan and his family. But the joyful reunions cut short as Lena leaves Manila to search for Ramona, expecting to find a reliable ally in her fight against Narciso.

In Magdalena's attempt to revive her soap business together with Ramona, she ends up at the receiving end of the Narcisos' wickedness once more. Fortunately, another ally comes knocking at her door. However, Lukas and Vanessa are already one step ahead, leaving Magda at a greater disadvantage. As the humble soap maker wallows in dejection, Ramona pushes Magda to grab the opportunity to transform into a worthy competitor and put herself on equal footing with their rivals.

Magda returns to Salvacion with a beautiful face and a mind focused solely on revenge. She then reconnects with Jordan and Betchay to form a dependable team who will be joining her in her plan to take down the Narcisos. After finding her enemies' weakness, Magda prepares to engage with Adrian and use him to enter the Narcisos' lair.

Lena successfully puts Adrian under her spell with her seductive pretense. Despite giving his complete support for Lena's plans, Jordan cannot help but be concerned about her safety. Meanwhile, M&R gains popularity and poses a threat to Royal Wellness' reign in Salvacion. This leads to the Narcisos' desperation to know more about their new competitor, not knowing that the person behind it is their old enemy.