The format for The Gene London Show changed over the years. At first, London worked for a general store that was located next to a confetti factory. His boss was the stingy Mr. Dibley, a.k.a. "Old Dibble-Puss" (who paid London 3½ cents per week). London's character used his imagination to try to escape his humdrum existence. A golden fleece he discovered provided him with a ready source of magic. London had a crush on his employer's daughter, Debbie Dibley. Alas, Debbie moved to Hollywood, returning him to his lonely, but imaginative situation. Later the program shifted to the haunted Quigley mansion located next door, accessible via a secret tunnel (the mansion's exterior establishing shot was just a model) with stories and plots centering on ghosts, UFOs and aliens.