Some users on amazon video are complaining that they already pay for amazon prime, but since many shows already have ads, it's hard to believe this is a surprise. At least they don't have the dumb logicomm "defy logic" ads so far. I suppose they could have a free version with ads and an ad free paid version. I'm happy to get it free. Six episodes from S1 so far. As I understand it, they add one episode per week. I read that netflix is planning to put ads on some shows soon.