In 2020, a private equity firm buys just over half of Bianca Ingrosso's make-up brand Caia Cosmetics. The balance between passion and business will change dramatically in the company.

Publishing the Christmas calendar is important to Caia, and the team sets off to Åre to create a big campaign. Bianca struggles with personal difficulties and finds it hard to let go of her need for control.

Caia is growing at a rapid pace. Campaigns are running and Bianca grows more successful, but they need to be able to scale up now that they are expanding abroad. The pressure is starting to take its toll on the partners.

The many setbacks affect Bianca at a deeper level than she could have imagined. She must use her drive to turn things around and keep moving forward.