Embrace your calling and reinvent yourself by studying the life of petty criminal and folk rock troubadour-turned-murderous legend Charles Manson.

Build a fervent following by retracing the steps of Jim Jones, whose messiah complex turned a small healing grift into a dangerously loyal congregation.

Return to Buddhafield and unlock the mastery of manipulation with Jaimie Gomez, a failed actor who built an army of servants by promising enlightenment.

Apocalypse, anyone? Create credible danger and consolidate power by studying the spiritual, sci-fi narrative of Heaven's Gate leader Marshall Applewhite.

Leverage media coverage to cultivate a pious image like Shoko Asahara, who built the doomsday cult Aum Shinrikyo on positive PR and deadly methods.