Veliki brat is a Serbian production of the global reality show franchise Big Brother. The show is recorded and produced in Belgrade by Emotion Production.

Originally, the show started of as Serbian production with housmates form Serbia, Bosnia and Herzegovina and Montenegro. Third season included housmates from Macedonia as well. For the fourth season Croatian broadcaster and producer RTL got involved, and auditions were held in Croatia, making the show pan-regional.

In Serbia, the show was often picked up by different channels. The first three regular series and three celebrity series were broadcast on B92 channel while the other two celebrity and the fourth regular series were brodcated on Pink. In Montenegro the show is broadcast by Pink M and Prva, in Bosnia-Herzegovina by Pink BH, OBN and BN, in Macedonia by A1 and Sitel, and in Croatia the show is broadcast by RTL respectively.