Objetivo Fama was a Puerto Rican singing talent contest that aired for over six years on WLII, the Univision outlet in Puerto Rico; and on Telefutura in the mainland United States. It is produced by Soraya Sánchez ES Television.

The program was loosely inspired by the late Puerto Rican singing talent contest and variety show, Voces en Función, and the Spanish reality show, Operación Triunfo. Twenty or so contestants are "bunkered" in a studio/house where they will live together for several months while participating in a weekly show where one of them is eliminated, en route to find a "young star". The winner of the show gets a record deal from Univision Music Group. The show's fifth season began on February 9, 2008.

Contestants are evaluated by a panel of judges, and viewers can vote on who they want to stay or leave the competition. Also, during the week they are assisted by singing and dancing teachers, stylists, costume designers, personal trainers, etc. in the studio/house to help them shape and improve their talent and image. The show is often said to be the Spanish version of American Idol, although technically speaking, the official Spanish version of that show is Latin American Idol.