Wow Mali is the longest-running, multi-awarded and top-rated gag show in the Philippines aired over TV5 hosted by Joey De Leon. The show was discontinued on May 2007 but some episodes still aired on Wow Mali Bites and Wow Mali Express.

On February 22, 2009, Wow Mali returned to TV5. Following the network's second reformat after Holy Week, Wow Mali was set to return on April 6, 2009, airing every Wednesday at 7:30 PM. The show was again discontinued on September 1, 2010 and was replaced by a spin-off show, Wow Meganon which lasted until April 8, 2011. It's 3rd incarnation aired on April 11, 2011 and ended on February 26, 2012. However the management decided to return the series this late 2013 as their 4th incarnation under a new name Wow Mali Pa Rin! .