二十世纪七十年代末，生长在老北京胡同的少年冯都（金世佳饰）在小伙伴肖战（李茂饰）的家中，初次与电视机结缘，被荧屏中的世界深深震撼，从此，他一生以电视为事业。冯都的感情却并不是一帆风顺，他与西城（柴碧云饰）互相衷情，却被误会牵绊不肯低头，这一切似乎与冯都的初恋情人伊春（徐小飒饰）有着密不可分的关系。

The story follows a man who was deeply influenced by television and the film industry since he was young and goes on his way to become successful in the field.

It was a period near the end of the 1970's. Feng Du (Jin Shijia) is a young man who lived in the small alleys of Old Beijing. When he first came across a TV at his friend's house, he was drawn to the little boombox and mesmerized by the moving pictures. During high school, he once built himself a TV from discarded materials just to prove something to his girlfriend. As the nation opens its doors to reform, Feng Du jumps at the chance to pursue his dreams and he starts on a path to becoming a producer.