Chronicles the growth of the advertising industry from the 1950s through today, looking at the real men and women who created some of the most ground-breaking advertising campaigns and slogans and whose work changed the landscape of the ad industry. Roy Eaton, Jerry Della Femina, Paula Green, George Lois, and other creative giants recount the history of the advertising industry through unforgettable stories and campaigns.
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Featuring interviews with Sir John Hegarty, Lord Tim Bell and Robert E. Jacoby, The Real Saatchis: Masters of Illusion chronicles the rise and fall of Britain's largest advertising agency,
A man is tortured both mentally and physically by his television. As the man is suffering, the television plays commercials representing his life, both past and present.
A series of visual paradoxes between the names of the streets of Madrid and those of the shops located in them.
Advertising shits in your head. London artists are taking to the streets to reclaim public spaces and challenge passerby's to think differently about everything from capitalism to gender.
No Measure of Health profiles Kyle Magee, an anti-advertising activist from Melbourne, Australia, who for the past 10 years has been going out into public spaces and covering over for-profit advertising in various ways. The film is a snapshot of his latest approach, which is to black-out advertising panels in protest of the way the media system, which is funded by advertising, is dominated by for-profit interests that have taken over public spaces and discourse. Kyle’s view is that real democracy requires a democratic media system, not one funded and controlled by the rich. As this film follows Kyle on a regular day of action, he reflects on fatherhood, democracy, what drives the protest, and his struggle with depression, as we learn that “it is no measure of health to be well adjusted to a profoundly sick society.”
Early 1960s documentary into the spending habit of 'screenagers' (young cinema-goers aged between 16-24). Based on Mark Abrams' 1959 report, 'The Teenage Consumer'.
A modern couple from a typical advertisement: young, attractive, and brand-conscious. As they use the products on their breakfast table they begin to quote lines from the relevant advertisemnet. Soon their behavior departs from the accepted advertising norm as they zealously defend each other´s products to the death.
French 3d advertising of famous brand "Haribo"
Part of a triptych of fashion films edited from Erwin Blumenfeld's original footage by filmmaker Adam Mufti and sound designer Olivier Alary. This film examines the concept of 'Abstraction & Distortion' in Blumenfeld's motion image work.
Part of a triptych of fashion films edited from Erwin Blumenfeld's original footage by filmmaker Adam Mufti and sound designer Olivier Alary. This film examines the concept of 'Process & Surrealism' in Blumenfeld's motion image work.
Laundry soap brand Rinso was quick to jump on the 1940s fuel rationing bandwagon and remind housewives that, unlike other soaps, Rinso required very little hot water (it was customary to boil clothes at the time). This ingenious two-pronged marketing approach - bolster the war effort while increasing sales - was in keeping with the soap manufacturer's pioneering approach to advertising.
An advert by the British Mutoscope and Biograph Company.
A Danish advertisement film with a man proposing to his girl.
Film collage with documentary material from the time of the German economic miracle. The "Golden" 50s run in a serene potpourri of weekly clips, old cinema, and party advertising, demonstrate the attempts of the revived industry to change consumer habits. In between, pictures of the politicians of the first hour. All this in the nostalgia touch of a time when nylons triumphed.
Focusing directly on the world of commercial images, Sut Jhally asks some basic questions about the cultural messages emanating from this market-based view of the world: Do our present arrangements deliver what they claim -- happiness and satisfaction? Can we think about our collective as well as our private interests? And, can we think long-term as well as short-term?
A child is watching television, but suddenly a food advertising has a strange interference.
Schmeerguntz is one long raucous belch in the face of the American Home. A society which hides its animal functions beneath a shiny public surface deserves to have such films as SCHMEERGUNTZ shown everywhere - in every PTA, every Rotary Club, every club in the land. For it is brash enough, brazen enough and funny enough to purge the soul of every harried American married woman.
Part of a triptych of fashion films edited from Erwin Blumenfeld's original footage by filmmaker Adam Mufti and sound designer Olivier Alary. This film examines the concept of 'Adertising & Layout' in Blumenfeld's motion image work.