A battalion, preceded by three riders and a military marching band, parades in front of the crowd. A man is manoeuvring a handcart bearing the inscription "Sunlight Soap" in the foreground.
In slow motion, a line of giddy, possibly drunk men dressed in Scottish highland outfits perform a disorderly dance routine in front of a sign advertising the product of the title. This film is often incorrectly described as the first filmed advertisement.
A commercial. Four men sit in animated conversation in front of a billboard for Admiral Cigarettes. The billboard fills the entire background
An advert by the British Mutoscope and Biograph Company.
A Danish advertisement film with a man proposing to his girl.
It's a busy day at the office, and the stenographer is exhausted from trying to keep up with the demands on her skills. Even when she stays late, she cannot catch up with all of the work. But then a man comes into the office to demonstrate the many advantages of the Edison System, his company's new business phonograph.
Mr and Mrs Stockholm visit the Paul U. Bergström (PUB) department store to buy a new wardrobe after their home had previously been destroyed by a fire. They visit different departments, where the future Greta Garbo is one of the models showing outfits for Mrs Stockholm.
In another early advertisement of her's, Greta and a group of friends have tea on the rooftop terrace of the Strand Hôtel and later have a picnic in the park.
Lotte Reiniger applies her charming cutout animation technique to this early advertisement for the Nivea skin care company.
Two fast-talking insurance salesmen meet Mary, who is running away from her wealthy mother, and they agree to help her run a hotel that she owns. When they find out that the hotel is run down and nearly abandoned, they launch a phony PR campaign that presents the hotel as a resort favored by the rich. Their advertising succeeds too well, and many complications soon arise.
An unemployed reporter, fired because of his drinking, takes a job at an advertising agency. Drama.
Muratti was a German brand of cigarettes. Fischinger transforms bunches of standing cigarettes into things that resemble human beings. At first they walk daintily around packages of Muratti tins. Gradually as the film progresses their motions become more graceful, as they do "slides" and other motions and formations associated with dance. The apotheosis of the film is remarkable: Dozens and dozens of cigarettes, arranged in Busby Berkeley-like fashion, repeatedly bow to the horizon, where a giant sun labeled "Muratti" rises in response to to their worshiping activity.
Nan Reynolds encourages her copywriter husband Bill to open his own agency. Nearly out of business, he finally gets a client. Former girlfriend Patricia Berkeley writes a very successful commercial for the client and neats up their old romance. Wife and girlfriend struggle over Bill.
Mr. Miller is the CEO of a big soap company whose son Henry like to spend his father's money but isn't interesting in working. Henry's laziness makes Mr. Miller upset and stressed out, so he assigns his young secretary (who the son also is in love with) to figure out a way to make Henry work and she will get 10,000 crowns ($1000). But things doesn't really to turn out the way Mr. Miller imagined.
Tony Marvin is a laid back but incredibly successful promoter and fair-haired boy for J. P. Todhunter's pineapple company located in beautiful Hawaii. He gets the company to sponsor a contest in which the winner gets a Hawaiian vacation and is obligated to write articles on the islands which, when published, will constitute a publicity coup for the company. Unfortunately, Georgia Smith, the winner, feels lonely and isolated in the Islands and wants to return to the States. With help from buddy Shad Buggle Tony tries to romantically divert Georgia without letting her know his true motivation.
Rival advertising firms compete for a radio show's pickle manufacturing account.
Linda works at an advertising agency, but, unlike the other women in the secretarial pool, she hopes to succeed in the business rather than just find a husband. She rises through the ranks, becoming a copywriter, and attracts the attention of Jimmy, an amorous coworker who wants to marry her. But Jimmy is jealous of Linda's career and of Harry, a radio executive who works with Linda, and their marriage gets off to a very rough start.
An office clerk loves entering contests in the hopes of someday winning a fortune and marrying the girl he loves. His latest attempt is the Maxford House Coffee Slogan Contest. As a joke, some of his co-workers put together a fake telegram which says that he won the $25,000 grand prize.
Laundry soap brand Rinso was quick to jump on the 1940s fuel rationing bandwagon and remind housewives that, unlike other soaps, Rinso required very little hot water (it was customary to boil clothes at the time). This ingenious two-pronged marketing approach - bolster the war effort while increasing sales - was in keeping with the soap manufacturer's pioneering approach to advertising.